Who We Are

  • elf consulting are an elite group  of highly experienced systems professionals, with on average over 2 decades of experience each in the areas of systems management, strategy and execution
  • Our expertise lies in a deep knowledge of the retail, wholesale and eCommerce business sectors, with specific reference to the technology landscape of this sector. 
  • We are a dynamic team who have built a reputation for successfully making a difference to retailers embarked on change projects large and small. 
  • Whilst based in the major Australian cities, our experience comes from experience both locally and across the globe, with extensive experience in the European, Asian and US marketplaces.
  • elf principals have worked across all areas of the technology realm, from retail line management, software and consulting, we have a deep understanding of the dynamics of the industry relationships and what is required to maximise project and programme success
  • elf has capability across Sydney, Melbourne and Adelaide


Our History

2014 -

Having worked alongside each other in varying capacities for over a decade, the elf principals decide to bring life to a new consulting organisation committed to quality delivery.

2015 -

With engagements at four significant Australian retail brands, elf begins to demonstrate a different way of consulting.

2016 -

Elf heavily focused delivering the Value Chain Retail Transformation programme of work for David Jones.

2017 -

First major Oracle Retail Go-Live with the cutover for iconic retailer David Jones of MOM and SIM.