Having worked alongside each other in varying capacities for over a decade, the elf principals decide to bring life to a new consulting organisation committed to quality delivery.

With engagements at four significant Australian retail brands, elf begins to demonstrate a different way of consulting.

Elf heavily focused delivering the Value Chain Retail Transformation programme of work for David Jones.

First major Oracle Retail Go-Live with the cutover for iconic retailer David Jones of MOM and SIM.